Digital PR & Social Media Manager

Job Description

Exclusive Ltd are working with an expanding professional services company based in Huddersfield in their search for a Digital PR & Social Media Manager to join them on a permanent basis.

This is a fast-paced role which will see you responsible for all Digital PR & Social Media campaigns and campaign delivery for the business and the clients they represent. Your main focus will be across three key areas.

Digital PR

Experienced within dealing with journalists and other key media representatives, you will have practical knowledge of how to gain a high level of engagement for good news stories and industry relevant practices. This will include digital backlinks to the company’s website to increase the digital footprint and also support the SEO strategy in place.

A proactive PR Manager, you will work with existing clients to capture positive customer testimonials for online marketing and wider case studies whilst identifying and developing PR opportunities to achieve positive coverage.

Social Media

You will have demonstrable experience of designing and delivering social media campaigns which captivate the reader and are aimed at becoming a ‘viral success’. Twitter, Facebook and other relevant online platforms will be used according to the target audience to increase engagement and brand awareness which will ultimately lead to a higher volume of service user conversions.

Working on a national basis, you will be able to demonstrate a high level of understanding of target audience segmentation in order to develop appropriate tone of voice and both visual and written content to each audience segment.

Monitoring and Analysis

Return on investment is everything and as such you will be responsible for monitoring and analysing the successes and returns from each campaign delivered and communicate results to both internal and external stakeholders.

Experience of working with social media technology, metrics and analysis tools is pivotal to your role as you analyst monthly online activity and make recommendations for improvement where necessary.

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Whether you have been working within an Agency or In-house environment is not important – what is important is your ability to demonstrate all of the key areas above with tangible results and achievements throughout your PR & Social Media career.

We are looking for a self-starter with a proven track record in increasing social media engagement through carefully developed online campaigns.

Interested in the finer details? Please contact Victoria Colverson at Exclusive for a confidential discussion.

Job Details

Type of work
Permanent
Application closing date
14th January 2018
Salary
£35000 - £45000
Sector
Sales & Marketing
Location
Yorkshire
Town / City
Huddersfield
Reference Number
1166

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