Head of Digital Marketing & Online Lead Generation
Are you passionate about all things concerning digital marketing? Do you want a role where you can see the real difference your marketing skills make on a daily basis? If you have the experience and strategic mind-set to develop and deliver a successful digital marketing strategy to increase online lead generation within a market leading company, then we want to speak with you.
Exclusive Ltd have been retained by First4Lawyers to appoint a Head of Digital Marketing & Online Lead Generation to drive business growth through these means.
First4Lawyers are a well-known name within the legal services industry, providing an unrivalled service to legal firms and individual clients across the UK. With clear values and a robust charter detailing their ethics and principles, they have experienced significant growth in recent years and have continued to diversify the products and services they provide to their clients.
This is a company with marketing at the heart of all they offer; working across all digital platforms and TV, the Marketing Team ensures that the company is both heard and visible across all digital platforms, and becomes the number one company for providing lead generation for its clients.
This is a strategic role with an emphasis on maintaining a hands on approach to digital marketing. You will be working with an established team of specialist outsourced Digital Marketing & Web Agencies as well as a small, but expanding, internal team to ensure a cohesive and structured strategy is implemented by all to focus the importance of online lead generation and website conversion rates.
As Head of Digital Marketing & Online Lead Generation you will report to the overall Head of Marketing, supporting in all aspects of First4Lawyers digital and online presence. You will be knowledgeable of current and upcoming changes across various platforms, and understand the changing trends in SEO to ensure that all activities are results driven and focused on increasing conversion rates.
Knowledgeable in all things to do with digital marketing, you will have a comprehensive understanding of:
* Website design and development, including customer experience
* SEO and Digital Lead Generation Performance, including AdWord Campaigns and PPC activities
* The impact of the above to generate high volumes of leads and improve website conversion rates
You will have hands on experience of implementing the processes surrounding PPC and Social Media, with a broad digital marketing background. Experience of moving a digital strategy from pure PPC with marginal SEO to organic listings growth would be desirable.
Due to the nature of the role, it is vital that you can demonstrate and discuss how you have delivered an increased volume of enquiries and leads into a business via digital marketing activity, and developed a website that is best in class.
A strong communicator with excellent leadership skills and experience of leading a team, you will be responsible for the development of a small marketing team around you; providing advice and guidance where needed to further support the digital marketing strategy.
We are flexible on the background you will come from, but a typical background may include (but is not limited to) e-commerce, freelancing or agency, insurance, or banking where you have been involved with a strong tangible online process.
With relevant qualifications in Marketing, you will have at least 5 years’ commercial experience, providing services or products to consumers from a vast range of backgrounds. Certification in Google Analytics or AdWords would be an advantage to your application.
Confidence in your skills and ability to improve digital marketing performance is key to this role and the development and delivery of a focused strategy to implement a website which is world class. Commercially focused with the ability to manage multiple projects concurrently, you will demonstrate best practice in all areas of your work and lead your team by example.
A fantastic work ethic with the ability to make a difference with open up bigger projects and opportunities for your personal and professional development during your career at First4Lawyers.
Based in Huddersfield, this is a genuinely exciting opportunity for a Head of Digital Marketing & Online Lead Generation professional to join a well thought of business which strives for excellence in every aspect of their work.
For a confidential discussion regarding this opportunity, please contact Mark Ions or Victoria Colverson at Exclusive Ltd via the link below.
- Type of work
- Application closing date
- 12th July 2017
- Sales & Marketing
- Town / City
- Reference Number
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