Head of PR & Social Media

Job Description

Do you have a passion and natural talent for delivering creative and engaging PR, Social Media content and activities? Are you frustrated with your current company’s lack of innovation or disconnect to the target audience? Are you looking for a PR & Social Media role which will see you play a pivotal role in the success of an expanding business?

Exclusive Ltd are delighted to have been retained by First4Lawyers in their search to appoint a Head of PR & Social Media to join their expanding operations on a permanent basis.

The Company

First4Lawyers are a well-known name within the legal services industry, providing an unrivalled service to legal firms and individual clients across the UK. With clear values and a robust charter detailing their ethics and principles, they have experienced significant growth in recent years and have continued to diversify the products and services they provide to their clients.

This is a company with PR & Social Media at the heart of all they offer; working across all digital platforms and TV, the Marketing Team ensures that the company is both heard and visible, and becomes the number one company for providing lead generation for its clients.

The Role

This is a new role to the business and one which will see the successful individual involved in a wide range of traditional and digital PR based activities all which lead to the successful growth of lead generation and brand awareness.

Reporting into the overall, you will be fully responsible for the Public Relations strategy across all media; traditional print and communications as well as digital publications aimed at the B2C market.

As an experienced Head of PR & Social Media you will have demonstrable experience of the following;

* Creating increased positive brand awareness through the development of networking and wider partnerships

* Understanding the importance of creative and well-timed publications which will resonate with the end user and consumers of First4Lawyers’ B2C services

* Developing a meaningful and strategic network of link backs and an increased digital footprint to increase organic SEO

* Proactively identifying new streams for PR and communications to further raise the brand as a national service provider on a B2C basis

* Increasing lead generation and improving conversion rates across the website and other social media platforms

* Celebrating CSR activities and other work done to increase awareness across local regions and nationally

Whilst this role will focus mainly on the B2C market, experience of B2B PR & Communications will be an advantage as the business continues to increase its services to a range of different legal service providers across the UK

The Person

You will be passionate about all things related to PR & Social Media, enthusiastic and committed to delivering results in a fast-paced consumer facing digital environment. A creative individual with ability to deliver interesting and engaging content, you will be able to maximise awareness potential at every available opportunity.

Due to the nature of the role it is expected that you will have an extremely high standard of attention to detail, providing accurate drafts and publications at all times.

The role of Head of PR & Social Media is best suited to an individual with a proven track record in developing and implementing a successful PR & Social Media strategy, and one who is now looking to be a pivotal team member during an exciting phase of growth.

With relevant qualifications in Public Relations or Marketing, you will have at least 5 years’ commercial experience within a professional services setting providing services or products to consumers from a vast range of backgrounds.

Based in Huddersfield, you will be supported by a Social Media Coordinator and a wider marketing team, including established relationships with several specialist outsourced PR and Marketing providers.

A genuinely exciting opportunity for a PR & Social Media professional to join a well thought of business which strives for excellence in every aspect of their work.

For a confidential discussion regarding this opportunity, please contact Mark Ions or Victoria Colverson at Exclusive Ltd via the link below.

Job Details

Type of work
Permanent
Application closing date
11th October 2017
Salary
£40000 - £50000
Sector
Sales & Marketing
Location
Yorkshire
Town / City
West Yorkshire
Reference Number
1166

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